Love. Wairua. Strength.
Join my whanau membership & get $10 off your first 'Affirmations Deck'
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Limited to the first 100 members ONLY, and only one discount per person permitted. Terms and conditions apply.
Are your past experiences holding you back?
Our memories shape our future, but they don't have to define it. In the hustle of daily life, we often carry subconscious weights that keep us from finding true inner peace.
Identify the Triggers
Journal for Healing
Shift Your Focus
Reconnect with Aroha
Māori-owned and based in Melbourne, Australia.
We share aroha (love) and positivity through daily affirmations designed to ground your soul.
Affirmation cards made with Aroha, from Aroha.
Daily Mindfulness
Integrating affirmations into your morning routine helps set a positive intention for the day ahead.
Emotional Connection
Our cards are designed to help you reconnect with your inner self and embrace the power of aroha (love).
Cultural Grounding
Proudly Māori owned, our brand brings a unique perspective of love, wairua(energy), and strength to your wellness journey.
Do you need a moment to breathe and reconnect?
In the hustle of daily life, it’s easy to lose touch with your inner peace. Sometimes the smallest things shine the brightest in our lives.
Feeling overwhelmed
Negative self-talk
Lack of daily routine
Disconnected from your "why"
Affirmations are a daily practice for your wellness
You can shift your mindset and invite positivity into your life with the simple practice of daily affirmations.
Our cards serve as a physical reminder to be kind to yourself, helping to alleviate stress and clear mental blocks.
Tools for your daily ritual
Browse our physical sets designed to bring peace, beauty, and aroha into your everyday life.
Daily Ritual Companions
Create a calm moment in your day with tools that help you slow down, breathe, and reset your mindset.
The Affirmation Cards
A 51-card deck designed to guide you through real-life emotions, stress, self-doubt, and overwhelm, so you can gently come back to aroha and inner strength.
Ways to Use Your Deck
Pull a card for your daily intention, journal on a prompt, or share a message with someone you love. One deck, many small moments of peace.
Meet Chantelle Aroha
The Aroha Co is Māori owned, and was founded in 2021 in Naarm, Australia, out of a deep desire to share positivity and wairua (energy) through the power of affirmations and apparel.
My name is Chantelle Aroha. I created this brand because I believe that words have the power to heal, ground and transform us.
At The Aroha Co, we have three guiding values:
Love (Aroha) - the foundation of connection.
Wairua (energy) - the spirit within us that guides and grounds.
Strength - the resilience we carry through every season of life.
To deepen connection, our affirmation cards are gentle, simple reminders to carry with you each day. Designed to nurture self-love, inner strength and wellbeing, they are an extension of everything we stand for.
The Aroha Co is more than a lifestyle brand, it is a feeling. A reminder to lead with aroha, honour your wairua and stand in your strength.
People Love The Aroha Co
Our clients experience life changing moments and that's why we're here
I absolutely adore these affirmation cards that have been so thoughtfully created by The Aroha Co! You can truly feel the intention and care behind every single one. They’re beautifully written and uplifting without feeling cliché, and they genuinely shift your mindset the moment you read them. The words feel authentic and grounding, not just like generic quotes. They’ve helped me reset on tough days and start my mornings with real intention. Such a special little daily ritual to have, a gorgeous concept that’s been so beautifully executed.
Ash •
I absolutely love these affirmation cards from the Aroha and co. The designs are beautiful, the messages are uplifting, and the quality is amazing. The whole experience—from ordering to delivery—was smooth and thoughtful. Highly recommend for anyone wanting a little daily positivity and reminder.
Dani •
Thank you The Aroha Co. I am obsessed with these affirmation cards 🤍 I pull one every morning and it’s honestly the best way to start my day. Such a simple little ritual but it makes a big difference
Nicki • Sydney
I absolutely love my Aroha Co affirmation cards. I’m a SAHM of four and I’ve found weaving these affirmation cards into my morning routines before the kids wake up, helps ground me and sets a beautiful intention for me throughout the day. I highly recommend these cards to any woman, seeking clarity, guidance and a sense of grounding in their everyday lives
Shelly •
Frequently asked questions...
What are The Aroha Co Affirmation Cards actually for?
The cards are designed to support your mindset and emotional wellness. Each card gives you a gentle prompt to help you pause, notice your thoughts, and choose a kinder, more grounded response instead of spiralling into overwhelm.
How do I use the cards in my daily routine?
Pull one card in the morning or anytime you feel. Read it out loud once or twice. Keep it somewhere visible (desk, mirror, phone wallpaper). The idea is to come back to that one message during the day whenever your mind starts racing.
Are these cards suitable if I’m already seeing a therapist or on a healing journey?
Yes. These cards are made to sit alongside therapy, journalling, medication, breathwork, or any other support you already have. They don’t replace professional help, they give you small, everyday reminders that back up the work you’re already doing.
Who created the deck?
The Aroha Co Affirmation Cards were created by Chantelle Aroha, a Māori founder and mama who knows what it’s like to juggle healing, whānau (family), and real-life stress. The language on the cards is simple and relatable, so you don’t have to be “into spirituality” to benefit from them.
© 2020 The Aroha Co. All Rights Reserved