This site doesn't support Internet Explorer. Please use a modern browser like Chrome, Firefox or Edge.
Privacy Policy
The Aroha Co — Privacy Policy Last updated: February 2026
Our Commitment to Your Privacy
The Aroha Co is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website, purchase our products, or engage with our community.
We operate in accordance with the Privacy Act 1988 (Cth) and the 13 Australian Privacy Principles (APPs). While The Aroha Co is currently a small business, we voluntarily comply with the APPs in full as a commitment to the trust our whānau places in us.
If you have any questions about this policy, please contact us at [email protected]
1. What Personal Information We Collect
We may collect the following types of personal information:
Name — so we can personalise your experience and address your orders correctly. Email address — to send order confirmations, shipping updates, and community communications. Postal address — to fulfil and ship physical product orders. Phone number — only if provided voluntarily for order or delivery purposes. Payment information — processed securely through our third-party payment providers. We do not store your full card details on our systems. Social media handles or usernames — if you engage with us through TikTok, Instagram, or our Skool community. Community contributions — posts, comments, or messages shared within The Aroha Co Skool community.
We only collect personal information that is reasonably necessary to provide our products and services to you, in accordance with APP 3.
2. How We Collect Your Information
We collect personal information in the following ways:
When you place an order through our website or GrooveKart store. When you sign up to our Skool community or email list. When you contact us via email, social media, or phone. When you interact with our website (via cookies and analytics tools — see Section 8). When you voluntarily submit content, reviews, or testimonials.
We will always collect your information by lawful and fair means, and we will not collect information in an unreasonably intrusive way, in accordance with APP 3.
3. Why We Collect Your Information
We collect and use your personal information for the following purposes:
To process and fulfil your orders for physical products. To communicate with you about your order, shipping, and delivery. To send you community updates, early access offers, and wellness content (only where you have consented). To respond to your enquiries and provide customer support. To improve our website, products, and community experience. To comply with our legal obligations under Australian law.
We will not use your personal information for any purpose other than those listed above without your consent, in accordance with APP 6.
4. Direct Marketing
We may use your email address or contact details to send you information about new products, launch specials, community updates, and wellness content — but only where you have:
Expressly consented to receiving marketing communications from us, or Purchased from us and would reasonably expect to receive related communications.
Every marketing email we send will include a clear and functional unsubscribe link. We will honour all unsubscribe requests within 5 business days, in accordance with the Spam Act 2003 (Cth).
We will never sell, rent, or share your contact details with third parties for their marketing purposes.
5. Sharing Your Information
We do not sell your personal information. We may share your information with trusted third parties only where necessary to operate our business, including:
Shipping and fulfilment providers — to deliver your physical orders. Payment processors — to securely process your transactions. Email marketing platforms — to send community and marketing communications. Skool — our community platform, which has its own privacy policy. Website and store platforms — including GroovePages and GrooveKart.
All third-party providers we use are required to handle your information securely and in accordance with applicable privacy laws. We take reasonable steps to ensure overseas recipients of your data comply with standards consistent with the APPs, in accordance with APP 8.
6. Storage and Security of Your Information
We take the security of your personal information seriously. We take reasonable steps to protect your information from misuse, interference, loss, unauthorised access, modification, or disclosure, in accordance with APP 11.
Your information is stored on secure servers provided by our platform partners. Payment information is processed through encrypted, PCI-compliant payment gateways and is never stored on our systems.
When your personal information is no longer needed for any purpose, we will take reasonable steps to destroy or de-identify it.
7. Data Breach Notification
In the event of a data breach that is likely to result in serious harm to you, we will notify you and the Office of the Australian Information Commissioner (OAIC) as soon as practicable, in accordance with the Notifiable Data Breaches scheme under Part IIIC of the Privacy Act 1988 (Cth).
8. Cookies and Website Analytics
Our website may use cookies and analytics tools (such as Google Analytics) to understand how visitors use our site. This information is collected in aggregate and is not used to personally identify you.
You may disable cookies through your browser settings at any time. Please note that disabling cookies may affect the functionality of our website.
9. Your Rights
Under the Privacy Act 1988 (Cth) and the APPs, you have the right to:
Access the personal information we hold about you (APP 12). Correct any personal information that is inaccurate, out of date, or incomplete (APP 13). Complain about how we have handled your personal information. Opt out of direct marketing communications at any time. Interact anonymously with us where it is practicable to do so (APP 2).
To exercise any of these rights, please contact us at [email protected] and we will respond within a reasonable timeframe.
10. Children's Privacy
Our products and community are intended for adults aged 18 and over. We do not knowingly collect personal information from children under the age of 13. If you believe a child has provided us with personal information, please contact us immediately at [email protected] and we will take steps to remove that information.
11. Third-Party Links
Our website and community may contain links to third-party websites, including TikTok, Instagram, and Skool. We are not responsible for the privacy practices of those platforms and encourage you to review their privacy policies directly.
12. How to Make a Complaint
If you believe we have breached your privacy or not handled your personal information in accordance with the APPs, please contact us first at [email protected] so we can attempt to resolve your concern.
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
We may update this Privacy Policy from time to time to reflect changes in our business or legal obligations. Any updates will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.
14. Contact Us
For any privacy-related questions, requests, or complaints, please contact:
